Inuyasha "Hits The Streets"
The North American release of “INUYASHA THE MOVIE 3: SWORDS OF AN HONORABLE RULER” is coming Sept. 6. VIZ Media has outdone themselves again with this promo...
Anime on DVD: "(New York, NY– August 16, 2005) – “INUYASHA THE MOVIE 3: SWORDS OF AN HONORABLE RULER” is being given a highly visible and very unique send off to retail. It will launch as a theatrical title for thousands of lucky fans before going to the small screen via DVD on September 6. In an effort to break through the clutter of the straight to DVD and Anime market, VIZ Media looked to Revolution Marketing (www. revolutionmarketing.com) to create a buzz worthy of one of the top titles in the very hot Anime category. Revolution Marketing’s answer is a 15-city world premiere mobile theater tour that launches in Seattle, WA on August 24.
In a joint effort with VIZ Media, Revolution Marketing has developed a 92-seat, state-of-the-art, mobile movie theater that will travel to one Wal-Mart in each of 15 cities, allowing the big-box giant the never-before-seen opportunity to host a theatrical premier of a DVD title they will then be selling.
“We had never seen a direct to DVD title benefiting from a true theatrical release,” said Andrew Klein, President, Revolution Marketing. “We came up with a mobile theater tour because it brings the big screen theater release concept directly to the retailer carrying the DVD title. Where else could you see a movie, leave the theater, go buy it, take it home and watch it again. This is a truly unique concept, that I think you’ll see other production companies borrow in the future."
Sounds like it's going to be a HUGE success. Way to go VIZ and Revolution Marketing!
Mark Alderwood
The Anime Times
tags - news anime manga drawing anime
Anime on DVD: "(New York, NY– August 16, 2005) – “INUYASHA THE MOVIE 3: SWORDS OF AN HONORABLE RULER” is being given a highly visible and very unique send off to retail. It will launch as a theatrical title for thousands of lucky fans before going to the small screen via DVD on September 6. In an effort to break through the clutter of the straight to DVD and Anime market, VIZ Media looked to Revolution Marketing (www. revolutionmarketing.com) to create a buzz worthy of one of the top titles in the very hot Anime category. Revolution Marketing’s answer is a 15-city world premiere mobile theater tour that launches in Seattle, WA on August 24.
In a joint effort with VIZ Media, Revolution Marketing has developed a 92-seat, state-of-the-art, mobile movie theater that will travel to one Wal-Mart in each of 15 cities, allowing the big-box giant the never-before-seen opportunity to host a theatrical premier of a DVD title they will then be selling.
“We had never seen a direct to DVD title benefiting from a true theatrical release,” said Andrew Klein, President, Revolution Marketing. “We came up with a mobile theater tour because it brings the big screen theater release concept directly to the retailer carrying the DVD title. Where else could you see a movie, leave the theater, go buy it, take it home and watch it again. This is a truly unique concept, that I think you’ll see other production companies borrow in the future."
Sounds like it's going to be a HUGE success. Way to go VIZ and Revolution Marketing!
Mark Alderwood
The Anime Times
tags - news anime manga drawing anime
posted by Mark Alderwood at 6:39 PM
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